Dear Students, here we are providing you MGT301 - Principles
of Marketing Solution Assignment No 1 Fall 2021. You can download and Read
Solution from our Website: raiseforsuccess.blogspot.com. It’s a free platform that
helps students and provide them solutions in Microsoft Word.
Scenario:
More than a decade ago Nokia with its most durable handsets
was considered as the most demanding company around the world. Nokia was well
known for producing quality handsets with prolonged battery life. The trusted (Raise For Success) customers of Nokia rarely switched to other alternatives because of being brand
loyal customers. Nokia enjoyed this marketing leading position from 2001 till
2005. Then there was a time somewhere after 2008 when other mobile phone
companies launched touchscreen smartphones in the market with updated
technologies in terms of looks, functioning, performance and convenience. This
was the time when people started looking for advancements in their handsets but (raiseforsuccess.blogspot.com) Nokia did not focus on this situation. Rather, it kept focusing on mass
production despite the fact that the market trend has changed and people were
not merely looking for durability rather they were more concerned about
technological advancements in their trusted brand.
With this marketing myopia approach Nokia suffered a lot in
terms of customer declination and market share. Considering the (Raise For Success) market trends
and customer demands, Nokia launched its smartphones in the market with X
series. But due to the software compatibility issues these handsets did not hit
the potential market. Finally, after exclusive R&D and considering the dire
need of time and customers’ lifestyle Nokia started producing its Android sets.
Though, they are not still as renowned as other market giants such as Samsung,
Huawei, Motorola, Apple etc. But somehow, (raiseforsuccess.blogspot.com) Nokia is now able to regain its
market position. There is a further need of improvement and implication of
appropriate strategies so that it may regain its past position and maximize its
customer base.
Recommend you to Read:
Requirement No 1:
Which one of the below marketing philosophies do you think Nokia was previously following? Please give two reasons. (3+2=5)
Which one of the below marketing philosophies do you think Nokia was previously following? Please give two reasons. (3+2=5)
- Production Concept
- Selling Concept
- Marketing Concept
- Societal Marketing Concept
Recommend you to Read:
Requirement No 2:
Which one of the below marketing philosophies do you think Nokia is currently using to regain its market position? Justify your answer with any “3” logical arguments. (2+3=5)
- Production Concept
- Selling Concept
- Marketing Concept
- Societal Marketing Concept
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|---|---|---|---|
| STA301 | Statistics and Probability | GDB Fall 2021 | View |
| CS201 | Introduction To Programming | Assignment No 1 Fall 2021 | View |
| MGT301 | Introduction To Marketing | Assignment No 1 Fall 2021 | View |
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MGT301 - Principles of Marketing Solution Assignment No 1 Fall 2021
Principles of Marketing
Raise For Success
Solution Assignment No 1
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