MGT602 - Entrepreneurship Solution GDB Spring 2021

Instruction:

3-June-2021 is the Last Date of Submission.

Case:

Kaleem is a fresh business graduate and intended to launch his own business startup. He is planning to start a business of replica clothes of famous clothing brands in Pakistan. In recent years branded clothing has produced its own distinctive market among all the demographics in Pakistan. For advertising and promotion, Kaleem has to choose between conventional and E-Commerce mode. The right choice of an advertising medium is critical to decide the marketing outcomes of Kaleem’s business startup.

Requirement:

In your opinion which advertising mode will best suit to Kaleem’s startup? Online or conventional advertising mode?

Provide at least four arguments to support your answer.

Solution:

Online Advertisement mode is the best mode for advertising for a startup business.

  • You can target (Raise For Success) an international customer.
  • Interaction with your customer directly.
  • Digital (Raise For Success) marketing is cost-efficient.
  • Data and results are easily recorded.
  • Real time results.
  • Brand (Raise For Success) Development
  • Immediate Boost Up (Viral)
  • Save Time.

 

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