Requirement:
Case:
Suppose there are five different companies operating in an
industry, Company A, B, C, D and E. Company A for its customers focuses on
products that are widely available and are inexpensive. Company B follows the
approach focusing on product, which offers most quality performance and
innovative features. Thus, its attention is towards making products more
superior with continuous improvement. The emphasis of company C is on
aggressive selling and high promotional back up. Company D trusts in the idea
that holds that the key to organizational goals consists of company being more
effective than participants in creating, delivering and interactive consumer
value to the chosen target. Whereas the Company E emphasizes on the wellbeing
of the consumer and the overall wellbeing of the society.
Consider the scenario provided about very carefully and
mention the marketing philosophy concept is followed by each of the mentioned
companies i.e Company A, B, C and D?