Scenerio
Gul Super Store was established in 1984 having 100+ branches across Pakistan. This superstore sells a variety of products including cosmetics, pharmaceutical, stationery, beverages, toys, grocery, crockery etc. From 1984 to 1999 the super store was not recording the transactions electronically however from 2000 onward this store is now using a transaction processing system with additional features of recording all transactions, and revenue reporting. The system still lacks the features of smart inventory management for shelf storage of goods and customer segmentation for marketing purpose and for having smart inventory based on customer segments. You are hired by the store chain as a data warehouse expert and analyst. You are now required to analyze the data provided by store management and formulate a system after integrating suitable data mining techniques. You are required to organize the system such as the shelf management, customer analysis and segmentation gives fruitful results. Which data mining technique(s) you will integrate for shelf management and customer segmentation. Explain your choice (s) briefly with proper justification related with scenario.
Reason(s): ?
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